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Upbeat Drinks

Supercharged protein water drinks

upbeat drinks

Upbeat Drinks came to us with a task: to bring them the flexibility of a SME, the financial stability of a larger business and the know-how of an expert finance and operations team who’s been there and done that.

The Upbeat brand was part of a corporate organisation but they wanted to run it as a separate entity, so we helped them to achieve this through proven processes and an in-depth knowledge of the food and drink industry.


Running a startup is challenging, and a high-performing team is critical, but we wanted ours to focus on innovation, sales and marketing. However, we also needed great financial insight to help with decision-making, and a smart supply chain for customers.

We investigated an in-house solution, but getting real startup expertise is tricky and costs are high. Since taking on AFP we’ve never looked back.

Simply put, AFP have an incredible wealth of knowledge, a can-do attitude and deliver exceptional value for money. I can’t see why any startup would try to manage themselves what AFP can do brilliantly.

David Gardner
Business Director – Upbeat Drinks

Boosting business

AFP Services - Financial Accounts

Implementing financial controls to satisfy investors.

AFP Services - clipboard

Establishing robust business processes.


Organising and setting up chilled supply chain.

Upbeat Drinks
AFP Services - Customer Service

If you would like to see how we can help you and your business call us on 01536 419940 or email

Case Studies

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Two Chicks

Whisking up success for egg whites.

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Cawston Press

Turning a small brand into global business.

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DASH Water

How wonky’s making waves with the support of AFP.

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Link to the Grass and Co. Case study

Grass & Co.

Natural wellness growing with AFP.

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