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Grass & Co.

Award-Winning  Natural Wellness


Grass & Co have harnessed the power of nature in their rapidly growing range of premium wellness products


Grass & Co. was founded in 2019 by brothers Ben and Tom Grass who share a central belief in the recuperative powers of nature and a desire to build the UK’s leading premium natural wellness company.

They came to AFP seeking consumer goods accounting expertise and resource as they grew Grass & Co. Utilising our unique way of working, #TeamAFP deliver a real-time and responsive service to Grass & Co. , contributing to operational efficiencies.

AFP also provide detailed analysis and management of their accounts, enabling the Grass and Co. team to take more informed and strategic decisions as they seek out new opportunities and drive the business forward.

Today, Grass & Co. delivers an exceptional range of multi-award-winning premium quality and high-strength functional mushroom and CBD supplements to help you feel your best every day.

With AFP by their side, anything is achievable.




We are delighted to
recommend AFP!

Ben Grass

Founder & CEO – Grass & Co.



a picture of BEn Grass, founder of grass and co. a gentleman with glasses, fair hair, and a smile wearing a white shirt under a dark collared jacket.

The integration with our company has been seamless and the experienced team have delivered personalised support as we navigate unique challenges within our categories.


Over the past year, they have worked closely with Grass & Co. to meet our evolving needs and we continue to value their expertise as we rapidly scale our brand.


The AFP team have been extremely helpful in facilitating and managing our relationships with our key retail partners.


In turn, our proactive approach and strong communication have helped to build strong relationships with these accounts.


Award-winning, sustainable growth

AFP Services - Operations and Supply Chain Management

The complete range now totals 32 skus that offer solutions across 10 consumer need states from brain function and energy to gut health and sleep.


Multi – Award Winning products including Best Supplier and Community Engagement Awards by Holland & Barrett


Established a new hero ingredient – Lion’s Mane Mushroom

AFP Services - building

Grass & Co. is now available in 1500+ UK stores nationwide.

Interested in Outsourcing to #TeamAFP?




the rest range of wellbeing products created by grass and co.

Here are a few tips from Grass & Co.

  • We were looking for consumer goods accounting expertise and resource as we grow the Grass & Co. business in retail. AFP were personally recommended to us by one of our board members and we were hugely impressed from our first meeting.
  • The AFP team have blended with Grass & Co. brilliantly. Our Client Relationship Manager, Emma Lawman, has quickly become a valued member of our team. She always goes above and beyond with helpful advice and ideas.
  • We are a small team operating in fast-moving categories. AFP has been an invaluable partner by delivering real-time and responsive service. Their commitment to promptly supporting our needs has undoubtedly contributed to our operational
  • Furthermore, their detailed analysis and management of our accounts have proved extremely valuable.
  •  This has enabled us to make more informed and strategic decisions as we seek out new opportunities and drive the business forward.
AFP Services - Customer Service

If you would like to see how we can help you and your business call us on 01536 419940 or email

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