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Who we are

Welcome to AFP Services.

Our team of Finance and Operations professionals become our client’s outsourced Accounts and Supply Chain departments, running the day to day of the business whilst Founders and Entrepreneurs can focus on what they’re good at – driving their business forward.

Our approach combines the old-school values of honesty and transparency with the up-to-date knowledge and expertise that modern small businesses need to thrive.

Illustration of a Lady pointing to a laptop that they are both working on and a Man smiling

Your dream team

Since we started out in 2002, AFP has become a trusted and reliable partner for SMEs all over the country.

Introducing the people who make it happen, day in and day out. Talented, friendly and even better together. Click on the photos to find out more.

Richard Peel

Richard Peel

CEO

After years working in the corporate world, in 2002 Richard left big business behind to set up AFP. From the beginning, his mission was to focus on helping SMEs to realise their full potential. Now that the team has grown to include the full set of skills, these days he’s mainly responsible for bringing new clients on board.

Weird and wonderful jobs before AFP…
Working with small businesses is much more fulfilling than the corporate world, but I’ve had plenty of ‘interesting’ jobs in my time. I was once a strawberry pruner (£1 for every 100 yards!), and have even re-drained a graveyard (lots of digging up and re-instating). But my best job, before starting AFP, was as a bookmaker – I’ve literally gone from a turf accountant to a ‘real’ accountant.

Favourite biscuit:
Wagon Wheels, but they’re not as big as they used to be.

Who’d play you in a movie of your life? (And why!)
Daniel Craig, but he’d need to scrub up a bit better.

Catherine Casey - AFP Services

Catherine Casey

Business Development Director

Catherine is our job-juggling, plate-spinning Business Development Director, who thrives on the variety that life at AFP offers. Before finding her way to us, Catherine spent many years in the fascinating world of manufacturing equipment and vehicle rental, and can wax lyrical about the benefits of curtainsiders versus regular ol’ trucks with the best of them.

Favourite biscuit:
Shortbread, obviously.

Most-used expression:
“Talk to me about it”.

Who’d play you in a movie of your life? (And why!)
Dawn French, because in another life I would have been a female priest!

Katherine Rowlatt

Kat Rowlatt

COO

Before joining AFP, Kat worked in retail supply chain management, and brings bags of expertise to the team. She loves the variety that AFP brings to her day, which could involve anything from dealing with drinks companies to shoe brands and startups.

Weird and wonderful jobs before AFP…
My first, and weirdest, job was making coat hangers in a plastic factory.

Signature karaoke song:
Nobody needs to hear me sing, I save it for the car when I’m on my own. I like making up my own words.

Favourite biscuit:
Custard Cream, but I always pull the top off, eat that first and then eat the bottom bit with the cream on. If it doesn’t come away cleanly, I don’t enjoy it as much.

Susan Jones

Susan Jones

System Development Manager

Susan’s a financial accounting expert and uses all her experience to build and support our ERP system. Having worked in various industries, Susan loves working in a forward-thinking workplace where she can really get involved, and is a real go-getter.

Weird and wonderful jobs before AFP…
Working in my dad’s sweet shop. He only paid 30p an hour which I felt was unjust, so I supplemented my wages with purple Quality Streets. Customers used to buy these by ‘a quarter’ (old money) and complain about their rarity – oops!

Favourite biscuit:
Chocolate covered garibaldi – sadly no longer available!

Most-used expression:
‘It is what it is’ and ‘’cool beanz’.

Who’d play you in a movie of your life? (And why!)
Sandra Bullock – my husband fancies her.

Julia Urban

Julia Urban

Office Manager

Julia is the Office Manager here at AFP, joining us back in 2006. With two children and 17 years working in the glitzy bingo industry under her belt, it’s fair to say that Julia’s people skills and sense of humour are very well honed indeed.

Weird and wonderful jobs before AFP…
My first job was waitressing for a catering company. I was totally terrified of spilling the soup.

Favourite biscuit:
Shortbread! Just for a treat, though.

Who’d play you in a movie of your life?
Ruth Wilson, because she plays characters that are so far removed from who I am and what I do that I’d love to see her take on me.

James Simpson

James Simpson

Financial Controller

James is our Financial Controller, which means he’s involved in all the essential accounting stuff that goes with running a small business. Always one to get stuck in, his first accounting job was for a small building company, and involved such tasks as demolition and making deliveries in the company’s yellow (not white) van.

Favourite biscuit:
The humble chocolate digestive.

Signature karaoke song:
I have never done karaoke and I hope I never will.

Most-used expression:
“One moment please”.

James Kilpatrick

Director

After 15 years in the investment world, James has spent more than 20 years working with small growth companies. He has been a director of AFP since the outset and loves listening to Richard Peel telling him about all the new clients he has won.

Weird and wonderful jobs before AFP…
First job: Carpet delivery boy
Weirdest job: Women's underwear salesman

Signature karaoke song:
Wandering Star – by Lee Marvin from the film Paint Your Wagon

Favourite biscuit:
Biscuiteers, of course!

Who’d play you in a movie of your life? (And why!)
Ian Rush – because he has got a big nose, thinks Italy is like a foreign country, and most importantly because he is a fox in the box.